SYNOPSIS
The toy industry is notoriously secretive for a good reason. It's a world where knockoffs are everywhere, price point is king, and being first to market will decide victory or defeat. This is a $22 billion dollar industry with closed doors...Until now.
DeltaTIME was the first independent production company to be allowed in. HOW TO MAKE A HIT TOY follows Spin Master, Canada's largest toy company, in its quest to make the next hit toy. Think Hatchimals, Paw Patrol, Bakugan and Air Hogs...Spin Master churns out hit after hit. But how?
For every successful toy, there are hundreds that fail. Which toy will make it and which will get cut? Watch the roller coaster ride unfold, from the drawing board to the factory floor in this vérité feature length film.
Opening Title Sequence
Meet the Designers
Hatchimals
MAKING OF
Composer, Todor Kobokov in the studio for the score.
Members of the Toronto Symphony Orchestra, Composer Todor Kobokov, Directors Summer Love & Jane Michener recording the score for How to Make a Hit Toy.
Co-Director Jane Michener at the release of How to Make a Hit Toy at the Sony Centre, Toronto.
Screen Shots
